In order to increase conversion rate on Facebook, StuDocu decided to go for a promotional video which should advertise their core-features. To present a clear message, we decided for a minimal approach and tried to reduce the content to just the most important features of the website.
Simple, Easy, Effective. That is what we were aiming for. The colours we used, represent the corporate colours to increase the brand-recognition. We also included screenshots stating the core features of the website to give the user a preview of the service.
The outcome was an enormous increase in conversion rate compared to a previous static campaign.